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Tide® Challenges Americans to Switch to Cold Water During Earth Week

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Dateline City:
CINCINNATI

Give your clothes a brilliant clean while reducing energy consumption

CINCINNATI--(BUSINESS WIRE)--Today Tide® kicks-off its #TurnToCold campaign, which challenges Americans across the country to pledge to switch from hot and warm to cold water washing for one week in support of Earth Day. Washing laundry in cold water with Tide Coldwater Clean® continues to deliver a brilliant clean with the added benefit of creating energy savings that lead to a substantial impact over time.

Language:
English
Contact:

For more information, please contact:
P&G
Tracey Long, 513-983-9629
long.tl@pg.com
or
DeVries Global
Jen Ribeiro, 212-546-8577
jribeiro@devriesglobal.com

Ticker Slug:
Ticker:
PG
Exchange:
NYSE

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