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Tide Pods® and Tracy Reese Bring Designer Machine-Washable Fashions to the Runway

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Dateline City:
NEW YORK

Reese unveils her first-ever fully washable looks at NYFW as part of partnership with Tide Pods and CFDA

NEW YORK--(BUSINESS WIRE)--On Sunday, February 9,2014, Tracy Reese debuted her first-ever completely machine-washable looks as a part of her fall 2014 collection, inspired by her partnership with Tide Pods® and the Council of Fashion Designers of America (CFDA) Washable Fashion Initiative. Understanding the growing demand for more accessible designer fashions that are easy to care for at home, Reese was motivated to work with Tide and incorporate machine-washable fabrics into her collection.

Language:
English
Contact:

P&G
Tracey Long, 513-983-9629
long.tl@pg.com
or
DeVries Global
Ali LaFleur, 212-546-8549
alafleur@devriesglobal.com

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PG
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