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CINCINNATI--(BUSINESS WIRE)--Today, Tide Pods® announces an innovative new partnership with renowned clothing designer and Council of Fashion Designers of America (CFDA) member Tracy Reese, who for the first time will be introducing machine-washable fashions as part of her Fall 2014 collection. The collaboration is in conjunction with the Tide Pods® and CFDA Washable Fashion Initiative, a response to the continuing demand for washable garments and increased consumer appetite for designer fashions.
P&G
Tracey Long, 513-983-9629
long.tl@pg.com
or
DeVries Global
Ali LaFleur, 212-891-0463
alafleur@devriesglobal.com